1975 to 1985

Multiplan is born in 1975!

In this period, the company opens its first five shopping centers. The first, BH Shopping, in Belo Horizonte, was built in front of the highway cloverleaf that gave rise to the Multiplan brand logo. Next is RibeirãoShopping, in Ribeirão Preto; BarraShopping, in Rio de Janeiro; MorumbiShopping, in São Paulo; and ParkShopping in Brasilia. Multiplan also launches its luxury residential condominium Chácara Santa Elena in São Paulo, its first real estate development.

Inside the Mall

At that time, shopping centers were synonymous with consumption. They had organized environments, lower ceilings and smaller shop windows, and were designed to have little or no interaction with the external environment. The malls had many anchor stores and departments. Food was tantamount to fast food, and leisure entertainment meant movies.

1986 to 1995

Period of consolidation of the existing malls, in addition to other business experiences!

During this time, Multiplan completes 15 expansions in its operating shopping centers and opened its first international venture, CascaiShopping, in Portugal, which would later be sold to its Portuguese partner. Multiplan innovates with the inauguration of the BarraShopping Medical Center, the first medical center inside a shopping mall. In the real estate segment, the Company delivers the Barra Golden Green residential condominium (Rio de Janeiro) and the Morumbi OfficeTower (São Paulo).

Inside the Mall:

In these years, the malls are now meeting the demand for convenience, reducing the exclusive focus on consumption. The environments gain more natural light, with the opening of ceiling skylights, and with a greater variety of shops and activities. The tenants’ mix begins to be affected by changes in consumer habits. Gourmet areas are created featuring fashionable restaurants, as are new leisure and entertainment options.

1996 to 2005

Resuming new project development!

Four malls are born, increasing from five to nine the number of assets in Multiplan’s portfolio: DiamondMall (Belo Horizonte), New York City Center (Rio de Janeiro), ShoppingAnáliaFranco (São Paulo) and ParkShoppingBarigüi (Curitiba), besides eight expansions completed in the period.
In the real estate segment, we deliver the Centro Empresarial BarraShopping (“BarraShopping Business Center”) in Rio de Janeiro, the II Villaggio, a luxury residential condominium in Miami, and two residential buildings in the Peninsula region of Barra da Tijuca, Rio de Janeiro.

Inside the Mall:

During this period, consumers start pursuing convenience, speed and wellness, and the malls adapt to optimize clients’ time, offering even more services, such as workout academies, supermarkets and corporate offices attached to malls. The store spaces themselves become more segmented, expediting the search for specific products and services.

2006 to 2015

IPO and accelerating growth!

The period marks the beginning of the trading of Multiplan’s stock, in 2007. With the proceeds from the IPO, Multiplan accelerates its development and inaugurates seven new shopping centers, located in Porto Alegre, São Paulo, São Caetano, Jundiaí, Rio de Janeiro, and Maceió. The Company acquires two assets, Shopping Pátio Savassi, in Belo Horizonte, and Shopping Santa Úrsula, in Ribeirão Preto. In the real estate segment, five commercial and residential towers are delivered, all linked to the Company’s shopping centers in Porto Alegre, São Paulo and Brasília. In 2015, Multiplan’s stock was included in the Bovespa Index, the main Brazilian stock index.

Inside the Mall:

In this period, visitors are now valuing the new experiences offered by malls, and stores are more than just a point-of-sale, becoming branding exposure spaces. They offer the public sensory experiences, practical classes and new interactions. The malls gain more greenery, parks and open-sky areas for events, as well as customized environments for specific audiences such as families and teenagers.

2016 until today

Planning the next cycle of growth, and beginning the Omni era!

Multiplan opens ParkShoppingCanoas in Rio Grande do Sul and increases its stake in BarraShopping, MorumbiShopping and ParkShoppingBarigüi. In November 2021, Multiplan opens ParkJacarepaguá, in Rio de Janeiro, the company’s 20th shopping center.

Inside the Mall:

With the emergence of new technologies and the change in consumer habits, malls begin to adapt to the digital era. The Omnichannel concept arises, linking the online to the physical retail activity, thus enhancing the consumer experience.

With cleaner architecture and a growing concern about the use of sustainable materials — adapting them to different types of projects and tenants — the locales are more welcoming. They feature additional green areas and spaces reserved for social interactions, supplanting the existing public environments for those that are safer and increasingly offer greater convenience.